A few days ago, BASF SE and Grameen Healthcare Trust announced the establishment of a joint social business venture called BASF Grameen Ltd., aimed at improving the health and business opportunities of low-income communities in Bangladesh. BASF Grameen Ltd. will start by utilizing two products from BASF’s portfolio: dietary supplement sachets containing vitamins and micronutrients, and impregnated mosquito nets that offer protection against insect-borne disease.
Social business is a new business model for BASF, the world’s leading chemical company. The idea is for a business venture to serve a social purpose, cover its own costs and recoup the partners’ initial investment. Any additional profits are reinvested fully in the company. “Our social business joint venture is intended to empower people to take part successfully in business life,” said Dr. Jürgen Hambrecht, Chairman of the Board of Executive Directors of BASF SE, upon signing the agreement with Dr. Muhammad Yunus, Nobel Peace Prize Laureate and Managing Director of Grameen Bank (see picture above). “The more people who do so – be they business partners, customers or employees – the better the economic and social development of a country and its population.”
Recent Comments